He wrote in an editorial
(Issue #6; March, 1981): "WOOF!, the all-natural and organic paper
that millions use to line their bird cages, makes fun of it all.
We act as a consumer's representative for you in the field of New
Age consciousness. We feel that if what people have to offer
is genuine then they won't mind us poking a little fun at them.
And if they do mind--then maybe the products or services they offer
deserve careful scrutiny, and we should re-evaluate the truthfulness of
their claims..."
In my naive, sleepless stupor, I accepted Atmananda's mission
of poking fun at others, and did my best to train and coordinate
the WOOF! distribution teams.
Perhaps it was to dispel doubts about his own authenticity that
Atmananda proceeded to poke fun at himself. Appearing beside
his photograph was the following ad (Issue #6; March, 1981): "His
High Holiness SWAMI UGULA UGLE From The Himalayan Institute For
The Strange will be appearing in Del Mar on March 37th at 2 a.m.
for the high himalayan karrmuppet hat dancing & tea ceremony.
$$ Bring Lots Of Money $$ His high Holiness Swami Ugula Ugle is
a direct lineal descendant of Llama Fred. He personally assisted
in the baking of several LARGE rye breads at the Sri Aurobindo Ashram.
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